The Milt Olin Foundation

The Milt Olin Foundation was founded in December, 2013 after Milt Olin, a prominent Music Entertainment Attorney, tragically lost his life due to the thoughtlessness of an LA County Sheriff Deputy, who was distracted driving. The Milt Olin Foundation team, along with Milt’s widow Louise Olin, is committed to making our roads safe for everyone by eliminating distracted driving through education, community awareness, collaboration, and advocacy. Thus, the Let’s Freakin’ Go App was born.

10 year anniversary

It's hard to wrap my head around, but today is ten years, a decade since Milt's tragic death.  He missed seeing his two sons, Chris and Geoff grow into the wonderful men they've become.   He missed sharing grandparenthood with me to Chris and Kristin's three sweet little red headed boys.  He has missed so much.  But we've missed even more without him. I can't tell you what a big hole his death has left in our hearts and in our lives.  He was very special, I've never met another person like him.  He was brilliant, loving, fun, giving, kind, thoughtful. He had a great sense of humor with the best laugh. How I miss hearing his laugh.  He was never too busy for his family or friends and he had many friends, so many.  You are probably one of them, or know someone who was close to Milt.  I could go on and on but it'll just make me, my family and his friends miss him even more.  Besides remembering Milt today, please remember to drive safely and not let your smart phone distract you.  At Milt Olin Foundation we are still hard at work. The Foundation team is DETERMINED to honor Milt’s legacy and create change to save lives.We are launching “Let’s Freakin’ Go”, our app which provides incentives for personal focus and safe phone-free driving, into beta in December and full launch early next year.Learn more about this project and please support our efforts, in memory of Milt.


Raising awareness and changing habits are vital to long-term distraction-free driving. The Milt Olin Foundation is collaborating with creatives, influencers and road advocates everywhere to create programs to educate teens & adults alike, informing them of the dangers associated with distracted driving.

Through partnerships and awareness campaigns we can reduce preventable, senseless deaths and injuries just like the one that took the life of Milt Olin. We invite you to stand with us to help grow smart driver commitments. Please reach out to discuss how we can work together to save lives here.

Let’s Freakin’ Go

The Let's Freakin' Go app is the first focus-to-earn NFT app. By turning your attention to the road and everyday life, you can earn points to collect digital rewards. Digital rewards include special LFG characters, badges, collectible Wrex cards, and NFT mint passes to mint your very own 8-bit Wrex NFT. 8-bit Wrex NFTs will also be available to mint on the open market on the Solana blockchain.

Funds raised will support programs and partnerships to generate significant awareness for the Milt Olin Foundation’s safe-driving initiatives. Just as importantly, the project is designed to last! Funds will also be leveraged to drive further innovation and reward CryptoWrex holders and supporters.


Earn your own 8-bit Wrex NFT through collecting points in the LFG app or mint as many as you’d like on the Solana blockchain. The initial CryptoWrex collection will include 3,456 unique 8-bit graphic characters, which will launch late 2023 on Solana. Learn more about CryptoWrex at

CryptoWrex NFT Launch

The Foundation's Mission


The Milt Olin Foundation’s mission is to eliminate distracted driving related fatalities and injuries. Through education, community awareness, collaboration, and advocacy we are part of the solution to eradicate the distracted driving epidemic.

Our primary brand message is with the #StopWrex and #CryptoWrex movement. Wrex is a dinosaur addicted to his phone. He serves as an example of what type of driver you shouldn’t be. Forest fires have their own mascot, Smokey the Bear. Our goal is for Wrex to be a universal symbol against distracted driving.


We want a world where everyone drives with their #HandsOff their mobile devices, where we have eliminated distracted driving-related fatalities and injuries.


  • Key Program Development Partners and Targets
  • Teen Drivers & Parents
  • Educational Institutions (high schools, colleges, driving schools)
  • Auto Manufacturers & Associations
  • The Cycling & Sports Communities
  • The Music Industry
  • DMV/Government Institutions
  • Auto Insurance Companies
  • Key Messages
  • Everyone is vulnerable to the misbehavior of a distracted driver
  • Distracted driving accounts for over 50% of all crashes by drivers 16-19.
  • More people are getting killed by distracted drivers than drunk drivers
  • “Don’t Text, Stop Wrex”
  • #HandsOff, the life you save may be mine


  • Develop strong media partnerships & create media opportunities
  • Use the #StopWrex awareness campaign to drive social engagement and sharing
  • Use social media to drive at-risk individuals to our message online
  • Develop #StopWrex PSA’s and campaigns to promote driver awareness to the dangers of distracted driving
  • Build presence at events to raise awareness and visibility
  • Bring awareness to the distracted driving epidemic through the launch of the CryptoWrex NFT.
  • Promote the CryptoWrex NFT by working alongside NFT and Crypto influencers, innovators, and creators.

Our team

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Get involved today!