The Milt Olin Foundation was founded in December, 2013 after Milt Olin, a prominent Music Entertainment Attorney, tragically lost his life due to the thoughtlessness of an LA County Sheriff Deputy, who was distracted driving. The Milt Olin Foundation team, along with Milt’s widow Louise Olin, is committed to making our roads safe for everyone by eliminating distracted driving through education, community awareness, collaboration, and advocacy. Thus, the Let’s Freakin’ Go App was born.
Raising awareness and changing habits are vital to long-term distraction-free driving. The Milt Olin Foundation is collaborating with creatives, influencers and road advocates everywhere to create programs to educate teens & adults alike, informing them of the dangers associated with distracted driving.
Through partnerships and awareness campaigns we can reduce preventable, senseless deaths and injuries just like the one that took the life of Milt Olin. We invite you to stand with us to help grow smart driver commitments. Please reach out to discuss how we can work together to save lives here.
The Let's Freakin' Go app is the first focus-to-earn NFT app. By turning your attention to the road and everyday life, you can earn points to collect digital rewards. Digital rewards include special LFG characters, badges, collectible Wrex cards, and NFT mint passes to mint your very own 8-bit Wrex NFT. 8-bit Wrex NFTs will also be available to mint on the open market on the Solana blockchain.
Funds raised will support programs and partnerships to generate significant awareness for the Milt Olin Foundation’s safe-driving initiatives. Just as importantly, the project is designed to last! Funds will also be leveraged to drive further innovation and reward CryptoWrex holders and supporters.
Earn your own 8-bit Wrex NFT through collecting points in the LFG app or mint as many as you’d like on the Solana blockchain. The initial CryptoWrex collection will include 3,456 unique 8-bit graphic characters, which will launch late 2023 on Solana. Learn more about CryptoWrex at cryptowrex.com.
The Milt Olin Foundation’s mission is to eliminate distracted driving related fatalities and injuries. Through education, community awareness, collaboration, and advocacy we are part of the solution to eradicate the distracted driving epidemic.
Our primary brand message is with the #StopWrex and #CryptoWrex movement. Wrex is a dinosaur addicted to his phone. He serves as an example of what type of driver you shouldn’t be. Forest fires have their own mascot, Smokey the Bear. Our goal is for Wrex to be a universal symbol against distracted driving.
We want a world where everyone drives with their #HandsOff their mobile devices, where we have eliminated distracted driving-related fatalities and injuries.
Leading the Milt Olin Foundation’s campaigns against distracted driving.
Musician and Entrepreneur. Founder of Popstick, a music and interactive technology company.
Recently retired as a Marketing, Public Relations and Executive Communications Manager with Cisco Systems.